Cardwin Design Group Blog

Insights into Global Design

Please look for us at our booth number: 1758. We look forward to showing you all three of our exciting new product ranges!


1. Cardwin Postcard Collection
2. Cardwin Bookmark Collection
3. Cardwin Artcard Collection

May 20-23, 2012

Jacob K. Javits Convention Center
11th Avenue at 34th-39th Streets
New York, New York

Sunday, May 20 9:00am - 6:00pm
Monday, May 21 9:00am - 6:00pm
Tuesday, May 22 9:00am - 6:00pm
Wednesday, May 23 9:00am - Noon

A diverse global attendance of 11,000 buyers from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and "big box" mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers and distributors.

Exhibitor Participation: 800
Worldwide Trade Attendees: 11,000
Attending Stores: 8,500
Attending Trade & Consumer Press: 300



Tags:   Creative  Design  Displays  People  Postcards  Shows 

Many of our global customers do not realize that our manufacturing and design facilities are based in Auckland, New Zealand—one of the most advanced and innovative countries in the world as the Lord of the Rings trilogy, Flight of the Concords and numerous America’s Cup challenges attest to.

 Yet, because of its favorable currency conversion, its place in the UPS global delivery system, its advanced digital infrastructure and highly skilled work force, New Zealand represents one of the world’s premier low cost specialty manufacturing bases.

Tags:   Creative  Design  New Zealand 

Cardwin Design Group has seen great design drive business success and we are proud of the global level of design embodied in our products, our point of sale and our brand.

Our design team has worked on global brands for over 30 years and during that time our experience has proven that ultimately, all product and price advantages become neutralized through the forces of competition. What makes the difference when this happens? Creative design is the differentiator. Design determines whether marketing materials produce results or are tossed in the trash.

Design thus becomes the chief tool of brand and product differentiation.

“Fifteen years ago companies competed on price, today it’s quality, tomorrow it’s design.”
— Financial Times

“In a world of largely saturated markets and many alternatives, astonishing the customer through superior design is the path to exceptional growth and products.”
— Management Today

Tags:   Design  Products 

To the artist, light is beauty. Light is all.
And so it is for the lover of art. 

 At the Cardwin Design Group Studios our artisan printers meticulously apply eleven individual layers of lustrous inks to a crystal clear “canvas” creating the unique:


Individual works of art created to be held to the ever-changing light.

Designed, printed and marketed globally and exclusively by the Cardwin Design Group which is comprised of a team of retail specialists with decades of experience in retail store design, retail selling, POS, packaging, branding and marketing.

Tags:   Bookmarks  Masters of Light 

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